Bench Clothing finally rides the Kpop wave with Super Junior

Wednesday, March 07, 2012 Alexis Mendoza 3 Comments

Bench Clothing surprises once again. After presenting International personalities to join their roster of endorsers, Bench Clothing finally hops on the Kpop wave wagon with Super Junior members Choi Siwon and Lee Donghae as their new endorsers.

For the past few months, Bench Clothing has been constantly surprising fans by introducing International stars as endorsers of their brand, names like Bruno Mars, Lucy Hale and most recently, David Archuleta graced Bench Clothing Billboards and display windows, this is all part of Bench Clothing's 25th year in the industry.

Announcement about the Super Junior members' inclusion in Bench Clothing's roster of endorsers was announced today via Bench Clothing's Social networking accounts. The announcement spread like wildfire online and even became a trending topic on Twitter.

ELF or Everlasting Friends of Super Junior (Super Junior's Official Fanclub name) has been constantly asking Bench to get Super Junior as their endorsers for quite sometime now, and finally Bench Clothing gave in to the requests. (I was also informed a few months ago that Mr. Ben Chan is a fan of Siwon after watching Super Junior Super Show in Manila -- Bench Clothing was one of the sponsors for the Manila Concert leg)

Lets Look forward to this exciting activity, 2012 is definitely the year for KPOP in the Philippines as local brands are starting to capture consumers through KPOP.

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Here is me with Mr. Ben Chan in the recently concluded Bench x Coke Fashion Event I covered for my blog at Trinoma. If You want to read my blog about it click Here ;)

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  1. this their idea to beat Mario Maurer for Penshoppe? I like the two boys too but Marion knows how to make the ladies swoon. :)

  2. I think fanbase of Mario Maurer is different to the fanbase of Kpop stars, same as target consumers of the two brands. :)



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